Having an impressive website doesn't mean visitors will automatically flock to it. Your professional, interactive website is merely one important piece in a bigger puzzle. It will remain invisible unless clever marketing is implemented.

We offer several packages for you in developing web marketing strategies. We also provide online advertising campaign management on an ongoing basis.

SEO: Search Engine Optimization

According to Jupiter Research, 70% of web users prefer to visit "natural" search engine results rather than sponsored search results. In addition those natural results could last for many years as opposed to Pay Per Click sponsored results that run as long as you keep paying. SEO allows your website to capitalize upon the immense power of the search engines – and ensuring that your business has a high ranking in search results of Google, Yahoo, MSN, and other search engines.

Despite what most people believe, SEO is about more than keywords on your website, there are many other critical factors involved that influence your search engine results ranking. We will provide you with careful analysis and consultation for your particular business. We offer different Search Engine Optmization services according to your marketing needs, whether you need to compete on a global scale or in your local community.

We also provide a professional Search Engine Submission service, through which we submit your website to more than 120 search engines and directories, including the major ones like Google, Yahoo and MSN.

PPC: Pay Per Click

This is the perfect solution if you need instant listing in major search engines. You pay only for each visitor who clicks on your ad and visits your website. Online marketers will spend $7 Billion dollars by 2010 on Pay Per Click Advertising, according to Jupiter Research.

Each search engine uses its own bidding system, that determines which websites are ranked first in that sponsored section of search results. We will ensure that your business is receiving the maximum Return on Investment (ROI) from the Pay Per Click programs such as Google AdWords, Yahoo Search Marketing, MSN and others, while keeping to your marketing budget.

SMO: Social Media Optimization

At Colors on Trial, we understand the high importance of the social media as well as the power of viral marketing. The Internet has evolved from informative to participative, in other words now you can reach the masses on the web, better than ever. Our Social Media marketing service focus on promoting your business on Web 2.0, Social Networking and Social Bookmarking sites in addition to relevant blogs, including major networking websites like FaceBook, MySpace and Digg.

We will work closely with you in utilizing other powerful online marketing strategies like fast-growing Web Videos that promote your website, products and services on video websites such as YouTube, Yahoo Video and more. We optimize these videos so they are found easily, turning clicks into visitors.

Also available is the once powerful but often abused Email Marketing. We offer Email Marketing campaigns without spamming to ensure compliance with email marketing laws and regulations.

Remember: You can garner more attention to your website by promoting it offline. Always print it (www.example.com) on your business cards, letterheads, stationary, promotional gifts (pens, mugs and mouse pads), and all your advertisements.